up. michael steele is a former chair of the rnc as well as an msnbc political analyst and cynthia tucker is a syndicated columnist. thank you. michael, there's on old tradition in politics, you go to your fringe or hard left or hard right to win the primaries and caucuses, and then you start to move slowly so by labor day you're ready to confront the enemy at the center. he didn't do it like that. he stayed right all the way through the summer and maybe masterfully wednesday decided to go with i'm for the 100%. i'm for pre-existing condition coverage, for all this education, all this good stuff. >> i think part of that -- you're right in your analysis, that's exactly what happens politically. i think for the romney campaign they took that strategy, elongated it because they had some shoring up to do with their base. >> can he pull it off? can you make that kind of switcheroo in september? >> i think you can, number one. >> october. >> september/october. i think you can, number one. number two, we saw obama do the same thing, albeit earlier in the process. he was to hillary's left.